<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <!-- Core Landing Page -->
  <url>
    <loc>https://twelvepoint.digital/</loc>
    <lastmod>2026-08-25</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- How We Help -->
  <url>
    <loc>https://twelvepoint.digital/how-we-help</loc>
    <lastmod>2026-08-25</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Insights Overview -->
  <url>
    <loc>https://twelvepoint.digital/insights</loc>
    <lastmod>2026-08-25</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Contact & Discovery Session -->
  <url>
    <loc>https://twelvepoint.digital/contact</loc>
    <lastmod>2026-08-25</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Blog & Insights Articles -->
  <url>
    <loc>https://twelvepoint.digital/insights/why-most-b2b-websites-fail</loc>
    <lastmod>2026-08-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://twelvepoint.digital/insights/acquisition-systems-over-campaigns</loc>
    <lastmod>2026-08-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://twelvepoint.digital/insights/the-true-cost-of-friction</loc>
    <lastmod>2026-07-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://twelvepoint.digital/insights/rethinking-paid-ads</loc>
    <lastmod>2026-07-14</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
</urlset>
